So, you are ready to start blogging for portable income
Blogging is a great, low barrier to entry profession that can help you build portable income. As a reminder, portable income is income that we can generate no matter where we choose to live. If you dream of living on a beach or travelling year round then portable income should be one of your goals. Of course, if a big lottery win comes your way portable income will be less important. Until then, if blogging sounds like a good option for you let’s figure out how to get started.
Step 1: Choose your niche or blogging topic
I believe Step 1 is the hardest part about starting a blog. The setup is fairly straightforward even if you aren’t a technical genius. However, deciding what you want to blog about is a whole other story. Perhaps you are one of the lucky ones and you are an expert in a particular topic or you are extremely passionate about something that would make a great blog. My husband easily falls into this category – he is a programmer, loves video games and is extremely passionate about helping others learn how to develop their own video games. Voila! Instant blog topic.
If it isn’t immediately obvious to you then I suggest brainstorming a list of things that you enjoy doing or talking about. Your ultimate goal is to be seen as a “go-to” resource for a particular topic which is why it can be really helpful to specialize or find a niche in a larger category. For example, you may really enjoy photography and want to blog about everything photography. However, if you do that, you could easily become overwhelmed about where to start and you are less likely to be seen as an authority on a particular type of photography. On the other hand, if you focused in on food photography you might be able to develop a dedicated following and increase your position as an authority on the subject. You may even want to go deeper into a particular type of food photography, for example food photography at home (rather than in a studio environment).
Step 2: Imagine blogging about this topic for the next 6, 12, 24 months
Are you still excited? There is nothing to say that you can’t change your mind, abandon your first topic and start over but no point starting something if you are already preparing to fail. Remember, our goals is to start blogging for portable income. We want it to make money so that we can drop out of the rat race and have time to do all the things we’ve always dreamed about.
When I think I’ve settled on a topic, I like to think about how I’d structure the site, what exactly I’d cover and also try to determine the first 10-20 blog posts that I’d write about. If I can easily dream up 20 (or more) on a given topic and I’m actually excited to get started then I’m probably on to something.
There are so many resources out there that will help you think about identifying your niche but the most important is you. Find something that makes your heart beat a little faster.
If you are going down the lifestyle blogger path then check out this easy to follow resource from Marketing Artfully.